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Wednesday, April 22, 2009

Sony all set for revamp from May 25th..

Sony Entertainment Television is all set for a new face and a new look. The channel is going for a revamp from 25th May 2009, and the buzz is that many of the existing shows will be going off air, and some radical and fresh concepts are being chalked out to replace them.

According to our source, "Fiction shows Hum Ladkiyaan, Ek Safar Aisa.. Kabhi Socha Na Tha, Aathvaan Vachan and reality shows Comedy Circus 20 20, Jhalak Dikhhla Jaa will be ending in May".

Also the unique series Specials @ 10 will also see its end during the same period.

Danish Khan, Marketing Head, Sony talked about the new strategies planned,"We are in the first phase of revamp. We have seen the audience change, so now it is our turn to change. Our revamp will happen on May 25th which will include a vast change in programming, the look and feel of the channel along with the graphical elements".

When asked him about the programming changes, he said, "We are surely launching new shows which will mean few of the existing shows will go off air. But we do not want to talk more on the programming details as of now, as we will be moving to the second phase of our strategic planning only in the first week of May".

"We promise three facets to our viewers in our new line-up which will be Novelty, Variety and Quality. We will give the viewers radical fiction concepts never seen before on Television. In realities, we will be coming up with something very unique and interesting in the coming months. May 25th will just be the beginning of a new phase, and over the next three months we will introduce many more fresh concepts", adds Danish Khan.

We tried to ponder more into the shows that might be going off air, and called production houses and actors of the shows that fall in the hit-list.

Shrishti Arya, Producer of Aathvaan Vachan says, "Well, it is the channel's decision and I have no say in this. I can just hope that I do get some place after the revamp happens in the channel".

An actor of Hum Ladkiyaan on terms of anonymity says, "We are feeling very bad as we were very much attached to the show. Now there is nothing that we can do. We are now concentrating on the tracks to end the show".

It seems as though Sony's top rated fiction show Meet Mila De Rabba still has a ray of hope for survival. "As far as I have heard, we have got an extension and we might continue. I have not heard anything about our show going off air", states the lead actor Piyush Sahdev.

But future looks bleak for Rashmi Sharma's Ek Safar Aisa… Kuch Socha Na Tha as the show has not been able to deliver numbers ever since its launch. When called Rashmi Sharma, she says, "It is true that our TRP's have dipped. But we have not been intimated by the channel on closure".

However, our source informs us that, "Meet Mila De Rabba has been fairly doing well, so there are chances that the show might not go off air. But nothing is decided yet. On the other hand, the other three shows are surely tipped to go off air".

Jhalak Dikhhla Jaa is tipped to end in May end. "After that there are chances of Dus Ka Dum coming back with the second season. Comedy Circus Season 3 is also in the pipeline. Palampur Express and Rani Padmini of Chittod are the two fiction shows which are in the pipeline", adds the source.

"If the buzz is to be believed, KBC is also in pipeline for Sony. Though the host has not yet been decided, it is heard that talks are going on with Amitabh Bachchan and Anil Kapoor. But everything will be finalized in May", concludes the source.

Guess the countdown begins for viewers to get a first look on the different programming strategy of Sony....
Sony all set for revamp from May 25th..SocialTwist Tell-a-Friend

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