Yeh Rishta gets its highest ratings since launch..

Rajan Shahi and Star Plus' Yeh Rishta Kya Kehlata Hai has bettered its ratings this week, and has achieved the highest TRP since its launch with 7.4 TVR, with the main wedding episode touching the 8 mark.

The very much detailed marriage celebrations of Naitik (Karan Mehra) and Akshara (Hina Khan) created a record of sorts, as it was the longest marriage to be shown on television.

Says Producer Rajan Shahi, "The credit to this accomplishment goes to our entire team. Starting from the writer to director and the production team, all put in their best shot. It was a total team effort, without which the entire wedding sequence would have fallen flat. We wanted to give a lot of detailing to the entire process that leads to the fruitful marriage, without giving much prominence to dramatics".

Rajan Shahi's flagship show on Star Plus, Sapna Babul Ka Bidaai also had the remarriage sequence of Alekh and Sadhana being aired at the same time. Bidaai got an average of 5.5 TVR this week, and went on to be the #2 show across channels.

With the culmination of the wedding season in both the top rated shows of Star Plus, we now look forward to more interesting plots.

And as Rajan Shahi puts it, "Bidaai is now heading to a major revelation which will lead to certain hidden facts coming out. As for Yeh Rishta, the journey of the couple has just started. Viewers will get to see many more interesting story plots in the coming future".