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Friday, March 20, 2009

Balika Vadhu and Bidai goes down on the TRP charts

According to the latest TRP ratings out this week indicate a major fall in the rating of the 2 lead shows i.e. Balika Vadhu( Colours) and Sapnaa Babul KaBidaai ( Star Plus). The former has tanked to 5.8 from a peak of 10 which it had reached with the death of Sugana’s husband Pratap. This Colours show was normally averaging around 8. Even the latter which also was doing an 8 had dropped to 6.3.

But the surprise package this week has been the rise of Yeh Rishta Kya Kehlata Hai. This Star Plus show on arranged marriage produced by Rajan Sahi has become number 1, with a rating of 6.4. a notch below Bidaai also produced by Rajan Sahi.

Rajan accepts that the ratings of Bidaai have fallen a bit, “This will happen for we don’t want to make every episode a high point. The story is gearing up for a major drama. I would go so much to say that the saga actually began with now with both Ragani and Sadhna married. Once the new drama sets in the ratings will again surely rise.

Rajan is also not afraid of the upcoming IPL tournament, “Even last season Bidaai got very high rating. I sincerely believe that we have a loyal audience who will come back even during the cricket craze. Hence I don’t feel the need to resort to stunts”" Most GEC channels had avoided launching new show last year during the first edition of IPL He further says that the current band of 6-8 TRP rating is quite good given the fact most other shows don’t do more then 2/3.

A source from Colour says that they accept that Balika Vadhu has dropped and that they will sit down to find out reasons for this drop. They accept that cricket may be one of the reason ( SET Max is second in GRP race) . But the Colour source says that their other new shows are doing well. “Na Aana Iss Desh: Laado and Mere Ghar Aayi Ek Nanhi Pari’ and Laadli are giving good numbers 3.5 and 2.3 TVR respectively . And the Balaji Telefilms' horror show Koi Aane Ko Hai which replaced Dancing Queen is also giving a 2.8 which is quite good given the fact that fiction does not do quite will on the weekend slot.” ended the source.

With this, Star Plus stands tall as the #1 Channel with 322 GRPs followed by Set Max which takes the second spot with 301 GRPs, while COLORS is the third with 250 GRPs. Star Plus has 72 GRP lead from last week giving it a distinct 29% leadership.

Hope that this is a temporary fall and this is a warning sign for the Colors channel to gear up well!!
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