Sony unveils new line-up of programming..

On the heels of IPL ending, Sony Entertainment Television is all set to over haul its entire programming matrix.

Danish Khan, Marketing Head, Sony unveiled the long awaited new line-up which will premiere from the 25th of May. "We will launch 5 new daily shows(Four fiction and One non-fiction) all on the same day. Historical drama, Chittod Ki Rani Padmini will air at 8 PM. Sports based saga Palampur Express debuts at 8.30 PM. Bhaskar Bharti will be aired at 9 PM and Ladies Special at 9.30 PM. A big ticket non-fiction talent hunt show, 'Entertainment Ke Liye Kuch Bhi Karega' produced by Wizcraft where contestants will have to prove their talent outside of singing and dancing, featuring Farah Khan and Annu Malek as judges will air at 10 PM. The above mentioned fiction series will air from Monday to Thursday while the non-fiction show will be seen from Monday-Friday".

Danish further said, "We have new presentations on the weekend band as well. Salman Khan's 'Dus Ka Dum' will air every Saturday starting 1st June at the 9 PM slot. There will also be another non-fiction show on the grounds of Comedy Circus on Fridays produced by Optimistyx, titled 'Dekh India Dekh' which will launch in end May".

According to our source, Boogie Woogie and CID are the only properties to have survived the overhaul, as they give good ratings. The former dance show will air on Friday and Saturday at 8 PM while the latter long running detective saga is yet to be given a time slot.

Explaining the logic behind the revamp, Danish says "The entire change reflects our knowledge that the market and audience profile is changing and we have to be in tune".

He further says, "As per our new strategy, we wanted to come up with never-tried-before programming. The audience also wants something novel every time, hence each of our new offerings is of a completely different genre from the other. This is the only the first step, as we have many other shows lined up as well".

All eyes will surely be glued to the New Look Sony...